WebP, AVIF, or JPEG XL? Choosing the Best Next-Gen Image Format
Last Updated: 19 Jan, 2026
In today’s digital era, images play a massive role in shaping user experiences online. Whether its blog visuals, product photos, or hero banners — the quality and efficiency of images directly impact a website’s performance, SEO, and user engagement. Traditional formats like JPEG and PNG served us well for decades, but as bandwidth demands increase and page-speed becomes a ranking signal, newer formats have emerged to push the boundaries of compression and quality.
AVIF vs. WebP: Which Image Format is Better for Modern Web Apps?
Last Updated: 17 Nov, 2025
In the relentless pursuit of a faster, more engaging web, every kilobyte matters. Images are often the heaviest assets on a page, making format choice a critical performance decision. For years, WebP has been the go-to modern format, championed by Google for its impressive compression. But a powerful new contender has entered the ring: AVIF.
The question on every developer and site owner’s mind is: AVIF vs.